NATIONAL SUMMER CAMPAIGN

Below Is a concept design for Auntie Anne's 2016 Bacon Cheddar Stuffed Pretzel Nuggets National Campaign. My concept suggested a whimsical and witty vibe that brought the bacon cheddar nuggets to live. The final concept that was selected was taste buds (cheese and bacon). I was responsible for creating the illustrations for the campaign as well as a short animation that gave my characters personality. I was also a hands on flexible designer who was given the opportunity to do a bit of hand modeling for the video which helped with cutting cost.

COLOR PALETTES & FONTS

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THE APPROACH

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Auntie Anne's National Campaign